Helping
B2B Startup Founders
Land their first Pilot Partner
Your Fractional Co-founder ready to accelerate your GTM strategy
About Us
For Founders, by Founders
As a B2B startup founder, you’re putting tremendous effort into building a product that your customers will love. That’s why securing pilot partners early is critical. These partners provide essential feedback to refine your product and become your biggest advocates. That’s where we come in.
We integrate with you and your team as a fractional co-founder, diving deep to understand your product, your market, and your goals. We roll up our sleeves to help you secure those early evangelists through tailored go-to-market strategies, helping you increase your probability of reaching your customers faster.
Our expertise includes market research, building sales cadences, crafting messaging, and connecting you to decision-makers. We also provide sales training, ensuring you have the tools needed to win those first partners, validate your product, and scale effectively.
About Us
For Founders, by Founders
As founders, we know that securing your first B2B pilot partner can feel daunting, especially with limited credibility, scarce resources, and the risk aversion of decision-makers. That’s where we come in. Our mission is to help you navigate these hurdles by offering tailored strategies designed specifically for your startup and ideal customer profile (ICP). We specialize in key areas such as market research, developing sales cadences, crafting cold-calling scripts, and helping you acquire the contacts of decision-makers. Additionally, we provide sales training to ensure you have the tools needed to reach early evangelistic partners, test your product, and scale effectively. We’re here to support founders in reducing the time to secure those crucial first pilot partners.
Our Services
How We Help You
We become an integral part of your team, crafting a go-to-market strategy tailored to your startup. As your fractional cofounder, we use proven methods to help you secure pilot partners, ensuring your product aligns with market needs. Here’s what we cover:
Market Research
We will work with you to navigate your competitive landscape, and identify market segment, ideal customer profile, and buyer persona. Our goal is to strategically position your startup for early traction in the market.
Sales Cadence
We will help you develop a customized sales cadence designed to book meetings with your buyer personas. This includes defining key sales touchpoints, implementing effective strategies, and establishing metrics to track your success.
Cold Email/Call Strategy
We will help you develop and implement effective cold email and LinkedIn outreach campaigns to help you connect with your target prospects. This includes optimizing LinkedIn profiles, creating compelling email templates, and conducting A/B testing to refine your approach.
Sales Training
Ultimately, our goal is to empower you to learn fast, fail fast, and become a sales expert for your product—so you can operate independently until you sign up a few pilot partners. We do this by providing you with the tools and techniques needed to master founder-led sales.
Market Research
We will work with you to identify your competitive landscape, company size, ideal customer profile, and buyer persona. This includes building a robust list of target contacts for your startup. Our goal is to strategically position your startup for early traction in the market.
Sales Cadence
We will help you develop a customized sales cadence designed to book meetings with your buyer personas. This includes defining key sales touchpoints, implementing effective strategies, and establishing metrics to track your success.
Cold Email/Call Strategy
We will help you develop and implement effective cold email and LinkedIn outreach campaigns to help you connect with your target prospects. This includes optimizing LinkedIn profiles, creating compelling email templates, and conducting A/B testing to refine your approach.
Sales Training
Ultimately, our goal is to empower you to learn fast, fail fast, and become a sales expert for your product—so you can operate independently until you reach $100,000 in ARR. This includes building cold-calling scripts, developing a unique narrative, and crafting an effective elevator pitch to communicate your product’s value.
Our process
What it's like to work with us
Introductory Call
Understand the founder’s product, goals, and current challenges. Lay out the roadmap and explain the pilot partner acquisition process.
Onboarding
Familiarize the founder with tools and strategies. Set expectations and provide initial resources, templates, and guides.
Competitor Research
Analyze competitors to identify gaps and opportunities in the market. This helps in positioning the product effectively during sales conversations.
ICP Research
Define the target ideal customer profile by industry, company size, pain points, and decision-making structure. Refine messaging to appeal to this profile.
Sales Cadence Setup
Establish a consistent sales process that includes email, calls, follow-ups, and touchpoints to maintain engagement with prospects.
Outbound Automation Setup
Implement tools to automate email sequences, CRM updates, and prospecting tasks to ensure scalability and efficiency.
Prospecting Early Evangelical Partners
Identify potential pilot partners that have a high likelihood of adopting the product and becoming early champions, based on their pain points and openness to innovation.
Crafting Effective Messages
Write compelling outreach emails and LinkedIn messages, tailored to the ICP, that clearly communicate the value proposition and the benefits of being a pilot partner.
Cold Calling Script Creation
Design a script that resonates with potential pilot partners, focusing on how the product addresses their specific pain points and why the partnership is mutually beneficial.
Creating a Pilot Partner Agreement
Draft a formal agreement outlining expectations, benefits, timelines, and deliverables for the pilot phase.
Sales Training
Coach the founder on handling objections, asking the right questions, and closing deals. Provide role-playing opportunities to practice pitching the product.
Introductory Call
Understand the founder’s product, goals, and current challenges. Lay out the roadmap and explain the pilot partner acquisition process.
Onboarding
Familiarize the founder with tools and strategies. Set expectations and provide initial resources, templates, and guides.
Competitor Research
Analyze competitors to identify gaps and opportunities in the market. This helps in positioning the product effectively during sales conversations.
ICP (Ideal Customer Profile) Research
Define the target customer by industry, company size, pain points, and decision-making structure. Refine messaging to appeal to this profile.
Sales Cadence Setup
Establish a consistent sales process that includes email, calls, follow-ups, and touchpoints to maintain engagement with prospects.
Outbound Automation Setup
Implement tools to automate email sequences, CRM updates, and prospecting tasks to ensure scalability and efficiency.
Prospecting Early Evangelical Partners
Identify potential pilot partners that have a high likelihood of adopting the product and becoming early champions, based on their pain points and openness to innovation.
Crafting Effective Messages
Write compelling outreach emails and LinkedIn messages, tailored to the ICP, that clearly communicate the value proposition and the benefits of being a pilot partner.
Cold Calling Script Creation
Implement tools to automate email sequences, CRM updates, and prospecting tasks to ensure scalability and efficiency.
Creating a Pilot Partner Agreement
Draft a formal agreement outlining expectations, benefits, timelines, and deliverables for the pilot phase.
Sales Training
Coach the founder on handling objections, asking the right questions, and closing deals. Provide role-playing opportunities to practice pitching the product.
About Me
Leonard Arambam
As a former manufacturing engineer turned startup founder, I’ve experienced the ups and downs that come with building a business from the ground up. With two startups under my belt—one an Edtech marketplace for B2C, where I raised $250K, and my current venture, a B2B gamification platform with five signed design partners—I’ve learned the sales process the hard way. My journey has taught me that things always take longer than expected, and navigating the B2B world is full of challenges. I’m passionate about helping other B2B founders by sharing what I’ve learned, with a specific focus on reducing the length of their sales cycles, so they can gain traction more efficiently.
Why work with me
As a solo founder, I’ve experienced firsthand the challenge of finding a dedicated tech co-founder who believes in the vision and is willing to put in the effort to build something that customers will truly love. This struggle led me to bring on a fractional CTO, who successfully led my product team and helped ship our product—without the complexities of equity splits or long-term commitment.
That’s when I realized tech founders like you may face the same challenge when it comes to getting your product to market. Imagine having a co-founder-level partner who will work with you to secure your first critical partners, without needing to give away co-founder equity.
Here are three reasons to consider working with me:
Why work with me
As a B2B startup founder, navigating the early stages can be challenging—especially when it comes to securing your first pilot partners. That’s where I come in.
With my proven experience in gaining pilot partners, I offer a fractional co-founder approach, providing you with the skills and expertise needed to learn fast, fail fast, and grow quickly without giving up significant equity or adding a heavy financial burden.
Here’s why working with me gives you an edge:
You will get a dedicated partner who doesn’t just offer advice but ready to roll up my sleeves to help you secure your first critical partners. I provide full support without the hassle of equity splits or the financial strain of a full-time hire.
I’ll help set up your initial sales cadences, outreach strategies, and craft effective messaging. My goal is to get you up and running quickly, empowering you to focus on growing and scaling your business efficiently.
Having been a B2B founder who has signed up multiple pilot partners and I understand the complexities of B2B sales cycle. I’ll bring everything in my arsenal to help you shorten the learning curve and accelerate your sales cycle.
Together, we’ll get the ball rolling so you can focus on perfecting your product with real user feedback while maintaining your vision and long-term equity.
Testimonials
What client says about us
Don’t just take our word for it! Hear from our valued clients who have experienced the difference we bring.
Resources
How I lost $70k building MVP without pilot partners As a B2B startup founder, I learned a tough lesson that cost me …
Contact us
Let's chat
Share your details and let’s schedule an introductory call to see if it makes sense to work together.
contact@leonardarambam.com